Purposeless Product Review - Blue Lays
No Research Done whatsoever
If I had to Lay it out for you
One of the foremost non-institutional lessons I learnt in life was that whether you are red, blue, green, ( I can’t include the yellow ones even in a philosophical discussion, sorry), or orange, deep down, we’re all a potato.
I was actually going somewhere with that metaphor, but then I thought why not make it 20% content and 80% empty air.
Instead, maybe I’ll share my two most life defining moments associated with the Blue Lays.
Bharat Maata Ki Jai
It was the 2011 cricket world cup, and Lays rolled out a bunch of flavors, each one representing a country. I remember running through the counter in a supermarket, looking at each country’s respective obesity-launchers. I saw that the Blue-colored ones are for India, and a new found sense of patriotism ran down my body. I saw the packet, stood up straight, and saluted proudly.
I finished around 5 packets of Blue Lays that day, doing my dues for my motherland. I felt like a soldier of the Indian Army.
This is business
This was when I got to know Lays is owned by Pepsico - which also owns Pepsi. My still-developing (still developing actually) mind was blown. I asked my mother “Imagine how hard the owner of Pepsico must be working. How difficult would it be to manage two things at the same time?” My mom, a working mother of two adolescent boys(three if you count my father), gave me a stare that I’d never forget.
Coming back to the chips
If ever there was a list of products that had a country’s name in it and stayed true to the country’s flavors, the Blue Lays might just be on top. It does taste like something that boarded an Air India flight and caught a Salman Khan movie on route
It is an all-encompassing malleable wonder that can be introduced to any situation and be an able partaker. Want some snacks during the match? Blue Lays. Want something to eat with your rice? Blue Lays. Want to get some cheap accompaniment after you spent your month’s salary on the alcohol? Blue Lays
Creator of social lessons
Back when I was a child, the 5 rupees packet had 10 chips, the 10 rupees packet had 20 chips, and so on. I remember unfriending one of my closest friends in school because he took 6 chips and left me 4. Such was my staunch belief in equality. The next day, as an act of peace, he brought me a packet of Pringles by selling off his PlayStation. Today, I am on my way to becoming the godfather of his child
Let’s try to wrap it up with a Big, Fat joke
I wanted to recreate the Blue Lays for a house party once, and I called a friend of mine who was a self professed expert in making snacks. We tried multiple variations, added everything from chilli powder, garlic powder, even went as far as cardamom powder (someone had to use it before it expired). We couldn’t replicate the recipe. We were wondering what it is that we were missing. We told ourselves…maybe there’s something in the air
P.S: Find that guy who suggests mixing two flavors in order to make things easier during a sleepover, and ban him from society
P.P.S: I like the green ones more